Bluwhale is an AI-based Web3 startup that announced a $7 million seed funding round led by SBI (including Ven Capital and the SBI Decima Fund) with participation from Cardano, Momentum6, Primal Capital, NxGen, Ghaf Capital Partners, Spyre Capital, Baselayer Capital, Haseeb Qureshi (Managing Partner at Dragonfly), Charles Huang (Guitar Hero creator), Jack McCauley (Oculus founder), and the collaborative funds of Animoca (Japan), Gumi, MZ Crypto, and Sygnum Bank and Azimut Investment Management.
(Bluwhale co-founders Adam Rowell and Han Jin)
Bluwhale utilizes AI to connect companies with Web3 wallet holders who have opted in. This enables decentralized applications (dApps) to directly reach target audiences and potential new users, optimizing their marketing expenditures.
Bluwhale has signed up 180 companies already to use its AI platform (currently in open beta) and indexed over 270 million wallets. And Web3 companies that are looking to connect with a wallet owner can easily do so through secure, on-chain, and dynamically priced messages. And this transforms digital communication into a market-like incentive system, rewarding wallet holders based on popularity. Individuals connect one of their wallets and verify their identity with social media to claim rewards on public on-chain profiles.
Starting with low rates, the price of initial messages escalates in response to increases in the wallet’s value – driven by factors like heightened inbound demand, enhanced profile appeal, greater liquidity, or other metrics valued by companies.
A major benefit of Bluwhale is that it gives users full control over the extent of their digital footprint shared with selected enterprises for profit. And wallet holders looking for more privacy can remove inbound messengers from their queue spot or conceal their personal information anytime. And messengers receive discounts per message by claiming early spots – which could potentially resell at a higher price once the demand for the wallet increases.
KEY QUOTES:
“It’s a new paradigm for a new era. For nearly two decades, online platforms have profiled and targeted users without their consent. Companies have poured billions of dollars into Google, Facebook, TikTok, and similar platforms to target and mass-advertise to consumers. At Bluwhale, wallet holders can take control of their digital profile and decide if they want to receive communications, while at the same time taking a majority share of the outreach spending.”
“In the future, individuals could turn their digital footprint into their most profitable asset, increasing the lifetime value of their online presence. This is a far cry from the value today’s social media profiles have for individuals. On top of the passive income consumers can generate, they’d also be served by AI with personalized and highly engaging content, assets, products, and services wherever they go in the digital world.”
– Han Jin, CEO of Bluwhale
“The Bluwhale team brings together an impressive blend of consumer plus enterprise industry veterans and pioneering AI Web3 researchers. Their innovative approach is poised to elevate Web3 user analytics like an AI-powered Salesforce for the Web3 space.”
– Investor Haseeb Qureshi
“Bluwhale pioneers a transformative shift in the data landscape, democratizing user data and endowing users with unprecedented control over their digital profiles through the integration of AI and Blockchain technology. We’re excited to partner with Bluwhale’s team of AI and industry experts, leading the charge in revolutionizing digital engagement and championing data ownership while fostering enhanced business connectivity.”
– Kevin Low, SVP at SBI Ven Capital.