Chelsea Football Club has closed a sleeve sponsorship deal with BingX, a prominent cryptocurrency exchange. This partnership will allow BingX’s brand to appear on the club’s kits for the remainder of this season.
Additionally, according to a report by The Athletic, there are plans to have the company’s logo appear on the front of Chelsea’s training kits in the upcoming 2024-25 season.
As the crypto world continues to gain traction, BingX, founded in 2018 and serving a colossal user base of over 10 million globally, aims to leverage this partnership to expand its brand presence.
Chelsea’s constant pursuit of partnerships to enhance its commercial revenue stream reflects the competitive nature of modern football. With BingX on board, the English football club is embracing the world of cryptocurrency.
Currently, Infinite Athlete appears on Chelsea’s front-of-shirt for this season. However, they will reportedly transition to adorning the club’s training kit sleeve for the subsequent campaign. Notably, Chelsea is yet to finalize their front-of-shirt sponsors for the 2024-25 season.
Last year, Chelsea announced a multi-year collaboration with TMGM, a prominent online trading and investment services provider. This partnership marked TMGM’s first venture into sponsorship with a major international football club.
Forging New Partnerships in the FX Space
Chelsea chose TMGM as its Official Regional Online Forex and Trading Partner in the Asia Pacific region. The collaboration aims to create engaging activations, fostering brand awareness for TMGM in the forex market while delivering exclusive content and experiences to TMGM clients and Chelsea fans across the Asia Pacific region.
It signifies TMGM’s strategic shift towards establishing its presence in the football realm, a departure from its prior sponsorships of sporting events like the Australian Open and the Asean Football Federation Mitsubishi Electric Cup.
Similarly, Chelsea entered into a sponsorship deal with WhaleFin in 2022. This partnership, Valued at a staggering £20 million, marked a significant shift in the club’s branding strategies, replacing their former sponsor, Hyundai.
Chelsea’s move was not isolated; it mirrored the evolving landscape of sports partnerships, with other top-tier clubs like Manchester United and Manchester City venturing into crypto sponsorships. Such collaborations underlined the growing interest in blockchain technologies within the sporting realm.
Chelsea Football Club has closed a sleeve sponsorship deal with BingX, a prominent cryptocurrency exchange. This partnership will allow BingX’s brand to appear on the club’s kits for the remainder of this season.
Additionally, according to a report by The Athletic, there are plans to have the company’s logo appear on the front of Chelsea’s training kits in the upcoming 2024-25 season.
As the crypto world continues to gain traction, BingX, founded in 2018 and serving a colossal user base of over 10 million globally, aims to leverage this partnership to expand its brand presence.
Chelsea’s constant pursuit of partnerships to enhance its commercial revenue stream reflects the competitive nature of modern football. With BingX on board, the English football club is embracing the world of cryptocurrency.
Currently, Infinite Athlete appears on Chelsea’s front-of-shirt for this season. However, they will reportedly transition to adorning the club’s training kit sleeve for the subsequent campaign. Notably, Chelsea is yet to finalize their front-of-shirt sponsors for the 2024-25 season.
Last year, Chelsea announced a multi-year collaboration with TMGM, a prominent online trading and investment services provider. This partnership marked TMGM’s first venture into sponsorship with a major international football club.
Forging New Partnerships in the FX Space
Chelsea chose TMGM as its Official Regional Online Forex and Trading Partner in the Asia Pacific region. The collaboration aims to create engaging activations, fostering brand awareness for TMGM in the forex market while delivering exclusive content and experiences to TMGM clients and Chelsea fans across the Asia Pacific region.
It signifies TMGM’s strategic shift towards establishing its presence in the football realm, a departure from its prior sponsorships of sporting events like the Australian Open and the Asean Football Federation Mitsubishi Electric Cup.
Similarly, Chelsea entered into a sponsorship deal with WhaleFin in 2022. This partnership, Valued at a staggering £20 million, marked a significant shift in the club’s branding strategies, replacing their former sponsor, Hyundai.
Chelsea’s move was not isolated; it mirrored the evolving landscape of sports partnerships, with other top-tier clubs like Manchester United and Manchester City venturing into crypto sponsorships. Such collaborations underlined the growing interest in blockchain technologies within the sporting realm.