This partnership seeks to transform Liquid+ using blockchain to boost fan engagement and rewards.
Launched in 2021, Liquid+ was designed as an innovative fan loyalty program to deepen the connection between Team Liquid and its global fanbase via Sui.
Liquid+ Transformation: Blockchain Boosts Fan Engagement
By engaging with the team through various activities, fans could earn points redeemable for exclusive content, match schedules, and other unique rewards. Liquid+ was more than a points system; it helped Team Liquid understand fan preferences to build a closer community.
📢We’re excited to announce that @TeamLiquid, the leading worldwide professional #esports team, is coming to Sui!
Team Liquid will use Sui to more deeply connect with their fans via a new fandom platform built onchain.
— Sui (@SuiNetwork) February 21, 2024
The partnership with Mysten Labs marks a significant evolution of the Liquid+ program, taking fan engagement to new heights. Integrating with Sui, Team Liquid will offer digital collectibles and blockchain rewards for fan engagement.
A key update allows fans to personalize avatars with collectibles of Blue, Team Liquid’s mascot. This initiative adds a personalized touch to fan engagement, allowing supporters to showcase their loyalty and achievements in a visually distinctive and interactive manner. Blockchain ensures collectibles are secure, unique, and valuable, enhancing the fan experience.
More About Sui
Data shows a major shift, with nearly $500M moved from Ethereum to other blockchains via wormhole in the last 30 days. Astonishingly, 64% of these funds found their way to Sui.
🤯Data shows that, of the almost $500M worth of funds bridged from Ethereum through @wormholecrypto over the last 30 days, 64% went to Sui – more than every other chain combined.#DeFi is thriving on Sui!
via @cryptodailyukhttps://t.co/8xdIFsaDhX
— Sui (@SuiNetwork) February 15, 2024
This trend highlights Sui’s growing importance in DeFi and its appeal for Ethereum assets. The large asset flow to Sui signals its rising significance in blockchain, drawing investor and developer interest.
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