Utah’s PicoNext is shaking up the fashion world with a cool tech twist – Digital Product Passports (DPP). This cool tech helps clothing brands talk openly with shoppers in a brand-new way. PicoNext partnered with four fancy global stores: Simple Chic in Australia, Bon+Berg in Ireland, and The Morphbag and Atelier Tammam in England.

Fashion buddies use fancy tech like blockchain and cloud things to tell you everything about their clothes. They spill the beans on where materials come from, how eco-friendly they are, and if you can recycle them—no more keeping secrets.

This is a big deal because some brands like to brag about being super eco-friendly but are not always telling the truth. PicoNext’s DPP promises accurate, verified data to support what brands say about sustainability.

And here is the cool part – thanks to these Digital Product Passports, customers can quickly check out a product’s environmental info. Just scan a QR code or click on a link. Picture having a superb pass to peek behind the scenes of your favorite brand working to help the planet.

The European Union said in March 2022 that brands must tell everyone how eco-friendly they are. PicoNext is clever, making sure brands not only do their job but also make customers happy.

PicoNext founder Dave Dickson says this tech is not just about impressing the cool Gen Z crowd. It makes everyone play by the rules set by the European Union. PicoNext’s bag of tricks includes more than just DPPs – they have other excellent tools for brands to keep their green-conscious customers smiling.